Games

MONOPOLY GO! continues stellar run, crosses $3 Billion in lifetime revenue

BBG News

I still remember the day when MONOPOLY GO! was first announced, and I couldn’t contain my excitement as a long-time fan of both the classic board game and mobile gaming. Fast-forward to today, and that excitement has only grown stronger as the game continues to break records and redefine what it means to bring the Monopoly experience to a whole new generation.

As a gamer, I can’t help but be blown away by the incredible accomplishment of MONOPOLY GO! This beloved casual game has reached an impressive milestone, surpassing $3 billion in total earnings. The success story of this game continues to shine brightly in the gaming industry.

During Hasbro’s Second Quarter 2024 Earnings Conference Call, I was thrilled to hear that the company experienced a 20% revenue increase from the previous year in Q2. This impressive growth can be attributed mainly to the outstanding performance in digital licensing. Monopoly GO! spearheaded this success, having been released on various app stores in April 2023 and gaining momentum with each passing month on alternative platforms starting in August of the same year.

The continued momentum of MONOPOLY GO! in Q2 boosted the company’s revenue

Furthermore, Scopely’s licensing achievement was emphasized. The growth of MONOPOLY GO! in Q2 led to an earlier recognition of revenue, surpassing minimum guarantees and increasing both income and operating profit. As a result, the game has earned over $3 billion in total revenue since its debut, which is only just beyond one year.

I was privileged to report the news as MONOPOLY GO surpassed the $2 billion revenue mark within 10 months of its debut. At that time, I made an audacious forecast that this game would reach $3 billion by August 2024 due to its meteoric rise in popularity. Incredibly, it exceeded my prediction a month earlier, making for an impressive achievement.

As a huge fan of Monopoly, I can tell you that the updated version of this beloved board game manages to preserve the core elements and thrilling experiences for players. It offers clever shortcuts that allow us to roll the dice more frequently, stacking up freebies like money and collectible stickers in no time. These additions have kept the excitement level soaring!

Based on my observations and experiences in the gaming industry, I believe that we might just reach the $4 billion mark in total earnings before this year comes to a close. The current pace of sales and player engagement is showing no signs of slowing down. In fact, with the upcoming holiday season and potential new game releases, it’s quite possible that we surpass this milestone even earlier than expected. Perhaps by Christmas, if not sooner. What are your thoughts based on the trends you’ve seen?

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2024-07-25 21:11

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