
As someone who has followed the fashion industry closely for years, I have been intrigued by the recent developments surrounding Pip Nation and the departure of one of its co-founders, Claire Greaves. Having read through various news articles and social media postsings about this situation, I cannot help but feel a sense of sadness and admiration for both women’s journeys.
At Clovelly Beach this week, Pip Edwards displayed her impressive physique in a bold, high-waisted swimsuit during a photo session for P.E Nation.
The fashion designer, aged 44, showcased her modeling abilities and boosted the popularity of her own label and fellow Australian designers by wearing their creations on herself.
During the photo session, Pip showcased her fit body in a sleek black swimsuit from her upcoming athleisure line.
With a beige trench coat left unfastened, she put together her outfit for the shoot and posed skillfully for the camera.
After Claire Greaves’ departure, Pip continues as the lone creative head at P.E Nation. Comfortably clad in black high-top trainers with thick soles and sheer socks, she carries on her role.
Using sunglasses that added to her style, she ran down the waterfront walkway, assuming fun and lively postures for the capturing lens.
Pip looked joyful and radiant, her smile stretching from ear to ear, as she took the spotlight for the photo session.
After becoming the sole creative director upon Claire’s unexpected departure, Pip has been working diligently to significantly revamp our brand.



In March, it was announced that Claire was resigning from her role at the athleisurewear brand, marking the end of one of Australian fashion’s most enduring partnerships.
As I sat down to reminisce about the past decade, I found myself thinking about my ex-business partner, Claire, for the very first time since her unexpected exit last month. The whispers of a rift between us had been growing louder in the industry circles, but I had chosen to keep quiet until now.
I teamed up with my business partner in P.E. Nation, taking on the marketing role while she shined as our product designer. Her design skills were simply remarkable.
Pip shared that he cherishes their past professional collaboration with Claire, acknowledging her exceptional design skills. However, he remained silent about the reasons behind Claire’s departure.
Pip shared some information about how the business has evolved since Claire left, mentioning that more team members are now involved in creating the brand’s designs.
I was absolutely thrilled when my partner and I started collaborating with P.E Nation. We ignited something truly special back then. But now, the brand has blossomed into an incredible team. I was amazed to learn that their design squad has grown to a dynamic team of eight individuals.
After rumors of a rift between them, her comment on social media could be interpreted as a subtle criticism of Claire.
Recently on Instagram, Pip posted a picture of herself from behind the scenes at P.E Nation’s inaugural Australian Fashion Week presentation following Claire’s exit.






In the caption next to the picture of us with grinning faces, I wrote: “We accomplished great things. My favorite team yet.”
Recently, Pip removed all signs of Claire from P.E Nation’s social media platforms, suggesting a meaningful gesture.
The actor deleted years’ worth of content endorsing the sportswear brand, as well as any remaining signs of her ex-business partner, from the social media platform.
Countless photos of the friends attending events together and promoting their brand are now gone.
In a touching message, she titled her post: “We honor the past and start afresh with new possibilities.”
‘This fresh start has been initiated by wiping the slate clean to usher in a new age @p.e.nation #penation.’
In March, P.E Nation announced that Claire would be exploring new creative ventures and shifting the focus of her career in a different direction.



The Daily Telegraph reported that after a decade of collaborating on P.E Nation with her friend and co-founder Pip Edwards, Claire Greaves has chosen to relinquish her daily management responsibilities for the company.
As an obsessed fan, I’m thrilled to pieces that Claire is keeping her seat on the board and holding onto her shares as our beloved company flourishes under the brilliant leadership of Pip Edwards. Together with the visionary board of directors, Pip’s creative and innovative spirit guarantees nothing but continued success for us!
‘The business has secured and developed an extremely strong product and design team.
Pip and their team wholeheartedly encourage Claire as she explores new creative ventures, and they send her warmest wishes for success in this new phase of her life.
In Sydney in 2015, Pip and Claire established their successful athleisure brand together. Since then, it has grown into a prosperous business on a global scale.
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2024-07-19 15:07