Mark Wright and Michelle Keegan quietly close sportswear brand Aytee7 – their first joint business venture

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Mark Wright and Michelle Keegan have shut down their sportswear company, Aytee7, which was their first business together. They’ve done so quietly, without making a public announcement.

This high-end activewear brand was only available at Very and was designed for serious performance. The collection included 40 different items, with prices beginning at £18.

Mark, 39, and Michelle, 38, previously ran the business together, but they’ve since closed the official Aytee7 website and haven’t updated the brand’s Instagram page since August 2025.

Okay, so I’m freaking out but I just got some info! Apparently, it’s not true that they’re gone forever! A friend of theirs told me it’s just that everything sold out way faster than anyone thought. Like, seriously, everything! It’s amazing, honestly, and I can breathe again!

Michelle is now a mom and both she and her partner are very busy with work. They’re currently prioritizing family and other projects, but they hope to return to Aytee7 sometime down the road.

Last year, Very.co.uk offered big discounts on their remaining stock, with some items reduced by as much as 70%.

Although the brand is no longer active, their fitness company, MYSA Active – launched in 2020 – continues to operate, as shown by records from Companies House.

In July 2024, the company received a notice that it would be forcibly dissolved, but this action was cancelled in August.

As of November 2025, the company is worth £48,739.

Mark’s family frequently showcased the Aytee7 brand on their social media. In 2023, his mother, Carol, father (known as Big Mark), and brother Josh were all photographed wearing Aytee7 apparel while running the London Marathon.

Ekin-Su Cülcüloğlu from Love Island, musician Tom Grennan, and a number of fitness personalities have all been seen wearing the brand’s clothes.

So, my clients, a lovely couple launching their own sportswear line, held a meet-and-greet at the Trafford Centre in Manchester back in March. Unfortunately, it didn’t quite go as planned – reports came in that they didn’t have any attendees. It’s a reminder that even with the best intentions, launches don’t always get the turnout you hope for, but it’s all part of the journey!

Mark was furious and immediately went to Instagram to publicly defend himself against the accusations, addressing his 2 million followers.

Although his recent business didn’t succeed, Mark – known for appearing on TOWIE starting in 2010 – has become a successful TV presenter. He now also co-hosts a radio show on Heart FM with his friend, Olly Murs.

Michelle, known for her work on Coronation Street, has become a popular actress, especially after playing a leading role in the hit series Fool Me Once.

I’ve been following her work for years, and I love that she continues to collaborate with Very! She regularly designs collections for them – several times a year, actually – and it’s always exciting to see what she comes up with.

She also launched her own swimwear brand called Orfila Bee in 2022.

Despite her other successful businesses, Orfila Bee is currently operating at a loss, with recent filings showing a deficit of £78,814.

Okay, let’s talk about Michelle’s business. Things are a little tight right now – the company is currently operating with a loss of over £24,000. And honestly, it hasn’t turned a profit since it first started back in 2020. We need to address this to get things back on track!

The couple isn’t concerned about finances, as they share an estimated wealth of around £20 million and live in a large house in Essex that they created together.

The couple, a star from the reality show TOWIE and his actress wife, bought their beautiful home in 2019 for £1.3 million and have been living there for a little over three years.

Now valued at about £3.5 million after being renovated, the mansion boasts five bedrooms, a bar, a home cinema, a sauna, a bespoke kitchen, a gym, and even a five-a-side football pitch.

The couple has been together for more than ten years and celebrated their marriage with a lavish £1 million wedding in Suffolk in 2015.

They welcomed their daughter Palma in March 2025.

Mark and Michelle’s representatives have been contacted for comment.  

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2026-03-17 18:04