6 Most Popular Games in Thailand

Thailand has become a major center for digital entertainment, with gamers spending over a billion dollars annually on games. Thai players enjoy a wide range of titles, from intense competitive shooters to casual mobile puzzles. While mobile games dominate the market, accounting for around seventy percent of spending, there’s growing demand for diverse gaming experiences beyond the typical options.

Many Thai players are enjoying casino games and betting sites featured on Esports Insider, creating a diverse digital entertainment landscape. Viola D’Elia has carefully chosen top online casinos based on the variety of games they offer and their bonus deals.

1. Free Fire MAX

Free Fire MAX is currently the most popular mobile game in Thailand. Its fast-paced, ten-minute matches are perfect for playing on the go, and it’s easy for anyone to pick up and play. The game’s appeal is boosted by its themes that resonate with people in Southeast Asia, particularly in Thailand. Free Fire MAX also generates significant revenue through in-game purchases like character customizations, skins, and battle passes.

As a gamer, I’ve noticed a lot of my friends in Thailand play Free Fire MAX. It’s huge there because it runs smoothly even on less expensive phones, which means pretty much anyone can jump in and play. The game really emphasizes working together and thinking strategically, and that seems to click with how competitive Thai gamers are. Plus, they’re always doing cool collaborations with anime, like the recent NARUTO one – that kept everyone hooked for weeks!

2. Garena RoV (Arena of Valor)

Arena of Valor, known as Garena RoV in Thailand, is a popular mobile MOBA game, similar to others in the genre. Based on the same game as Honor of Kings, it features strategic battles, appealing visuals, and intricate gameplay. Its characters are inspired by Asian folklore and history, which resonates with Thai players.

RoV is incredibly popular in Thailand thanks to a strong local interest in team-based strategy games. Professional esports events draw huge audiences, and Thai teams are competitive on the global stage. While the game itself is free, it generates revenue through the sale of characters and cosmetic items, which have proven very successful. Players also appreciate that RoV matches are quicker than those in traditional PC MOBAs, making it a great fit for mobile gaming.

3. Roblox

Roblox is unique because it’s not just a single game – it’s a platform where users can design and play games created by others. With over 280 million players each month, it’s especially popular in Thailand, particularly among younger people. What makes it so engaging is the endless variety of experiences, as players build everything from realistic simulations to exciting adventure games.

I’ve noticed a lot of people in Thailand are really into Roblox – it’s become a huge way for them to connect with friends and even build their own games and worlds! What’s cool is that parents and teachers are starting to see the benefits too, thinking it’s a great way to learn coding and design. The way Roblox works is with this virtual currency called Robux, and it’s awesome because it lets both players and the people who create stuff on the platform actually earn money, which is a really neat system.

4. eFootball

In Thailand, KONAMI’s eFootball is the highest-earning mobile game, likely due to the country’s strong passion for soccer. The game offers a realistic experience that appeals to both dedicated sports enthusiasts and those who just enjoy a casual game. It’s a great example of how popular global sports can thrive on mobile platforms when made accessible and easy to play.

Thai gamers are big fans of eFootball thanks to its realistic teams and players. The game is constantly updated with the latest player moves and seasonal events, which keeps players engaged throughout the year. It also offers competitive online play and long-term team-building challenges, giving people a reason to keep playing.

5. PUBG Mobile

PUBG Mobile is incredibly popular in Thailand. The competitive scene is huge, with more Thai players becoming professional PUBG players than in any other game. People love it because the shooting mechanics feel realistic compared to many other mobile games.

PUBG became incredibly popular in Thailand thanks to the country’s competitive spirit. Mobile gaming tournaments are growing rapidly, and PUBG players enjoy customizing their weapons, finding strategic locations, and coordinating with their teammates. Organizers appreciate the game because it’s exciting for viewers. Thai PUBG teams are also successful when competing in international tournaments.

6. Genshin Impact

Genshin Impact, created by miHoYo, is a visually stunning game with a massive world to explore. Players collect anime-style characters, battle creatures, and discover diverse landscapes. It’s become popular in Thailand, especially among those looking for more engaging mobile games. The developers consistently add fresh content every few weeks, keeping players hooked for months as there’s always something new to experience or unlock.

Thai gamers enjoy Genshin Impact due to its impressive graphics and engaging story, making it stand out from many other mobile games. The way the game lets you collect and develop characters keeps players hooked for a long time, and its multiplayer options help people connect with each other. Genshin Impact’s popularity in Thailand demonstrates that players there are willing to spend money on mobile games that offer a high-quality, console-like experience.

The Final Thoughts

Thai gamers have diverse tastes, indicating a mature market that embraces both competitive and relaxing games of all kinds. While mobile games are popular, they aren’t necessarily simple – titles like RoV and Genshin Impact demonstrate that Thai players enjoy complex and engaging experiences on their phones.

Thailand’s gaming market is expanding rapidly and is projected to exceed three billion dollars by 2033. This growth means popular games will likely continue to evolve to satisfy player preferences. As proof of Thailand’s rising importance in the gaming world, the country will host Asia’s largest gaming event this October, signaling a bright future for gamers and the industry as a whole.

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2025-09-16 22:05