30 films and countless Christmas trees: Alison Sweeney reflects on being one of Hallmark’s MVPs

As a woman who has spent my entire career immersed in the dynamic world of entertainment, I can wholeheartedly empathize with that feeling of stepping into unfamiliar territory. It’s like being a kid in a candy store, overwhelmed by the vibrant colors and tantalizing aromas, yet eager to explore each corner.

Viewing Alison Sweeney on a screen, devoid of Christmas decorations or twinkling lights, is like discovering Santa isn’t real – it’s disconcerting. As one of Hallmark Channel’s beloved holiday actresses, she’s a familiar figure to viewers. However, bathed in the blue light of Zoom, speaking from her production trailer in Vancouver where she’s filming her next movie, she seems out of place amidst the dark cabinets devoid of festive cheer.

She agrees, “Yes, I’m aware.” She’s accustomed to strolling about, taking in the sights of evergreens, festive wreaths, and twinkling Christmas lights.

As a dedicated movie enthusiast looking back on my journey, I was once recognized for my role as Samantha “Sami” Brady in the daytime soap opera “Days of Our Lives,” where I played the cunning and mischievous daughter to Deidre Hall’s character Marlena Evans. However, stepping into the world of Hallmark movies, I’ve been fortunate enough to explore lighter roles and present diverse personas that audiences appreciate and admire.

She expresses her deep affection for playing Sami,” she states. “It’s such an integral aspect of my identity and character that it feels like an extension of myself. Yet, portraying a continuous narrative for so long can be exhausting; you swap one predicament for another, constantly. Performing in a story where I’ve read the entire script and know how it concludes offers a sense of fulfillment.

In the upcoming premiere on Thursday titled “This Time Each Year,” marking her 30th film with Hallmark, Sweeney stars as Lauren, who has been separated from her husband Kevin (Niall Matter) for almost a year. While Kevin strives to reconcile their family, Lauren and he are currently concentrating on jointly raising their young son Charlie, as the Christmas season approaches. This movie, executive produced by Sweeney herself, is one of the 47 holiday-themed films Hallmark will air this season.

Sweeney discussed with The Times about the unique twist her latest movie offers in the holiday genre, revealed insights on Hallmark’s approach to Christmas, and shared memories of her late “Days of Our Lives” co-star Drake Hogestyn. This discussion has been shortened and made clearer for easier understanding.

I know you’ve done non-holiday movies for Hallmark, but what drew you to the holiday universe?

It didn’t strike me initially how essential these Christmas movies are to people as part of their personal holiday customs. People hold these Christmas movies in high regard and arrange their schedules accordingly, thinking something like “Now we can celebrate Christmas because Hallmark is airing Christmas movies.” I was unaware of the gravity of the situation when I started working on the first one; it was somewhat overwhelming due to the high expectations associated with Christmas. It’s as if you think, “Let’s create a Christmas movie, that sounds enjoyable.” But then you learn they’re not joking. Making a Christmas movie is no joke – it’s a serious endeavor. Every frame needs some touch of Christmas in it to maintain the festive spirit.

What do you remember about your first time on the set of your first holiday movie?

As a movie critic, I found myself strolling down a festively decorated hotel hallway for the film “Christmas at Holly Lodge”. Initially, I thought the ambiance was appropriately jolly with its holiday decor. However, upon further review, it seemed that a Hallmark executive had pointed out a lack of Christmas cheer in this specific scene. Consequently, the production team quickly rectified the situation by repositioning the Christmas trees from one side of the wall to the other for different shots. Despite my initial impression, I realized that what I saw earlier was not quite enough Christmas for this heartwarming holiday movie. So, they added more Christmas decorations, ensuring a truly merry and bright atmosphere for viewers.

Are these holiday movies, which have a history of being dismissed by some in Hollywood and viewers alike, now gaining more recognition or are they still considered underappreciated?

Initially, it was categorized a specific way, yet it seemed the audience felt differently. Over time, the fans made their preference known, and Hollywood obliged. The tide changes, doesn’t it? Some of my favorite films are holiday classics like “Miracle on 34th Street” and “A Christmas Carol.” These movies hold a special place in many hearts because they symbolize tradition—decorating the tree, enjoying eggnog, watching Christmas movies together. These activities have become intertwined over the years.

How about for you as a performer, experiencing the stigma?

Growing up, my mom was a violinist who played with the Hollywood orchestra for many movies’ soundtracks. Some musicians might have looked down on those working in Hollywood, but my mom always emphasized the importance of art for the masses. She believed that being artistic is about personal interpretation and that even if it wasn’t Mozart or Shakespeare, it could still be incredibly meaningful. I admired her perspective from a young age – that art doesn’t have to be exclusive or difficult to understand; it can be accessible and enjoyed by everyone.

Given the significant growth in the holiday movie market over the past few years, how cutthroat do you find this field for you as an actor? Does it seem like there’s enough opportunities for everyone involved?

Regardless of the number of films you participate in or the amount of work you’re handling, there will always be a moment when you find yourself thinking, “Wow, she landed an exceptional role! That part is fantastic.” My friend Nikki [DeLoach] had such a moment when she was cast to ride horses in a movie. Since I adore horses myself, I couldn’t help but express my enthusiasm to Hallmark, “When will I get the chance to star in a horse movie?” It turned out that Nikki managed to secure her own role. This sparked my interest, and I thought, “Alright, it’s time for me to work on that and come up with my own story. I need to make this happen.

“How have the consistent elements in these movies influenced your desire as an actor and producer to introduce new layers and complexity?

As a devoted film aficionado, what resonates with me and keeps me coming back to Hallmark is the comforting assurance that everything will turn out just fine. The predictable formula they follow gives me that secure feeling, knowing I can relax and enjoy the ride without worrying about any unexpected twists derailing the story. Each tale they weave offers moments of joy, love, and even angst that stir my emotions and transport me into the characters’ worlds.

Couldn’t we imagine a future where movies don’t always require a romantic resolution for a satisfying conclusion?

Hallmark seems keen on exploring new narrative possibilities beyond their usual themes, if I may put it casually. To give you an example, and let me assure you that my admiration for Julia Roberts knows no bounds, but “My Best Friend’s Wedding” left me underwhelmed, to say the least. “La La Land”, I was displeased. I actually stopped the movie a few minutes before the end because I preferred to imagine a different conclusion. However, it’s clear that there are ways to adapt these stories while still incorporating other meaningful messages and expanding the storylines. Essentially, there should always be a touch of romance at the heart of it all. Moreover, I strive to narrate tales about families or mothers and their daughters, or best friends. With this movie, for instance, I wanted viewers to understand that this is not a typical love story. The couple has been married for ten years already; instead, you’ll witness a different kind of love – rekindling the flame after years together.

As an actor, I ponder over the type of narratives we’re presenting, particularly those involving a heroine leaving the city for small towns with conservative values and predominantly white populations. It’s important to consider how these stories align with the tales I wish to share.

I limit my discussions to the tasks I’m involved in or matters that pique my interest. In a sense, it simplifies things greatly. The tale of a fish out of water is timelessly relatable. It’s not a profound declaration; it’s just a universal human experience. Regardless of one’s origin, when you find yourself in an entirely new and unfamiliar environment, there’s a natural instinct to feel out of place, thinking, “This isn’t what I’m accustomed to.

Are you considering the narratives, ventures, casting, and ways to improve representation of various demographics when you’re wearing your producer hat?

Sure thing!

Have you found yourself involved in numerous projects for Hallmark, both as a creator and director? Is it possible that creating a heartwarming Christmas movie could be your next venture?

Wow, absolutely! I’m game for it. A Christmas movie seems like an exciting hurdle, though it does come with a certain level of apprehension. Frankly, I find the idea intriguing and fun, but let me reiterate, Christmas holds a special place in my heart. So, taking on this project would mean an additional layer of expectation that feels a bit daunting.

Switching gears a bit, the soap opera community has been hit hard by the sad passing of my longtime “Days of Our Lives” colleague and friend, Drake Hogestyn. The outpouring of love from fans on social media has truly been heartwarming. Could you share one of your favorite memories with him?

There was something so healing about reading all the fan reactions — sorry, this is emotional for me. It really helped me work through it because I knew that everyone felt the way I did. I can just imagine, with his last days, he made those people in the hospital feel the exact same way. He was beautiful.

As a film enthusiast, I can’t help but share an unforgettable experience from the set – a moment that keeps replaying in my mind. It’s strange, really, why this one stands out, but here goes… During one scene, I (as Sami) was meant to break a vase-like prop known as candy glass. But in the heat of the moment, I got carried away and ended up shattering it in my hand instead of against the wall! The set was chaotic for a moment, but the director, ever mindful, halted everything, rushed over, and gently helped remove the sharp pieces from my feet. He was so considerate, like a concerned father. He ensured I was safe and sound after the mishap. There are countless stories like this one, but this is the one that lingers in my memory. I hope we keep talking about him, he truly deserves it forever.

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2024-10-24 13:33