3 ways AEW can build momentum in 2025

As a gamer with over two decades of wrestling fandom under my belt, I can confidently say that 2024 is shaping up to be a monumental year for professional wrestling, and AEW is at the forefront of this exciting era. However, as much as I’ve enjoyed the rollercoaster ride that AEW has offered thus far, there are a few areas where they can step up their game to truly captivate audiences and solidify their position in the wrestling world.

2024 promises an exciting year for professional wrestling enthusiasts, with a host of enticing events lined up. The upcoming 12 months are shaping up to be significant, with free agency, business advancements, and thrilling matches being the highlights across the industry. All Elite Wrestling (AEW) is experiencing a surge in popularity following a new television contract and the announcement that their shows will stream on Max. As we approach the New Year, here are three strategies AEW could employ to capitalize on this momentum, boost viewership, and enhance fan enjoyment.

Revamp Its Storytelling

One of the most disingenuous criticisms of AEW has been the promotion doesn’t tell stories. That couldn’t be further from the truth since its inception. However, that doesn’t mean all the stories told within the company have been great. Some angles like “Hangman” Adam Page against Swerve Strickland or Toni Storm’s descent into madness stand out as wonderful. While others like The Learning Tree (and nearly anything involving Chris Jericho) has been abysmal.

Currently, the main focus is on The Death Riders versus AEW, and there’s some unease about where this narrative is heading. While it’s anticipated that there will be a significant payoff eventually, there’s a worry that it might drag on too long. Is it effectively stirring up excitement among fans every Wednesday or Saturday night? There seems to be a need for change not only in this storyline, but also in the other narratives within the product. AEW doesn’t necessarily need to become full-blown sports entertainment, but there should be a balance of drama that keeps audiences coming back week after week.

Spotlight The Women’s Division

Despite having an impressive lineup of talented female wrestlers, All Elite Wrestling (AEW) hasn’t been giving their women’s division the attention it deserves, even after nearly six years. One issue that stands out is the rule that only allows one women’s match per episode of Dynamite, which many believe is a significant flaw.

In their own spotlight, the women’s division has demonstrated an ability to captivate audiences. Recall the intense rivalry between Thunder Rosa and Britt Baker, which ultimately paved the way for Jamie Hayter’s impressive reign, followed by Toni Storm’s successful title defense. There’s a lot of untapped potential there. All they need is more frequent chances to outshine.

Continue Working On Audience Growth

Alliance of Evil Wrestling (AEW) has been successful at expanding its fan base. Though some may grumble over TV ratings, the truth is that AEW’s performance is impressive enough to secure a larger television contract from Warner Bros. Discovery (WBD). Yet, such agreements hinge on maintaining or surpassing Key Performance Indicators (KPIs). For AEW to keep growing, it must discover methods to expand its audience and attract fresh viewers.

To put it simply, yes, AEW does need the casual viewer, even though some believe they don’t. Every form of entertainment needs to engage the casual audience because a dedicated fanbase alone may not be enough to achieve higher viewership numbers. AEW had a successful year in 2024 and has now secured its future. Now, the focus will shift towards expanding key areas to maintain that success and keep it growing.

2024-12-26 00:45