Cowboy Launches New Spring-Ready E-Bike Colors

The Brussels-based brand is introducing “Breeze” and “Dawn” in its Cruiser ST and Cruiser models respectively, its take on a spring-ready light blue and soft pink hues, in what it calls “carefully curated shades designed to capture the energy and renewal of the new cycling season.” The all-new colorway of the Cruiser ST (step-through) model is described by the brand as a “serene light blue” that “captures the essence of Spring with its balance of energy and calm”, while the Cruiser’s “golden peach” is said to celebrate the “longer days and the simple pleasures of Spring.”








