Partnerships, Not Sponsorships: MOONTON Games’ Fikri Rizal on Engaging Brands and Governments for MLBB Esports Success

As a passionate fan, I can’t help but marvel at the vibrant esports ecosystem that Mobile Legends: Bang Bang currently boasts within the mobile gaming sphere. Fresh off the heels of the M6 World Championship, the team is already making plans for 2025, introducing another exciting title, Magic Chess: Go Go, alongside MLBB. In Malaysia, I was fortunate enough to be invited by MOONTON Games, where I had the opportunity to interview their Marketing and Business Development Lead in Malaysia, Fikri Rizal Mahruddin, about strategies for engaging brands and governments to ensure the continued success of MLBB esports.








