Partnerships, Not Sponsorships: MOONTON Games’ Fikri Rizal on Engaging Brands and Governments for MLBB Esports Success

In the bustling world of mobile gaming, Mobile Legends: Bang Bang is currently boasting one of the most vibrant esports communities. Fresh from the conclusion of the M6 World Championship, the team is already setting sights on its 2025 plans, expanding not just with Mobile Legends: Bang Bang, but also a new title, Magic Chess: Go Go. Recently, we were privileged to visit Malaysia, where we were invited by MOONTON Games. During our stay, we had the opportunity to interview Fikri Rizal Mahruddin, MOONTON’s Marketing and Business Development Lead in Malaysia, about strategies for brand and government collaboration that drive the success of MLBB esports.