Movies

13-Year-Old Fantasy Film Featuring Hugh Jackman as the Easter Bunny Finds New Streaming Success on Netflix

BBG News

Hugh Jackman is often associated with box office triumphs, but it’s a recent revival of an uncommon blemish in his career that’s causing quite a stir this week. The 2012 animated fantasy film from DreamWorks, Rise of the Guardians, has unexpectedly become a global sensation 13 years after its initial release. At the moment, it ranks third on Netflix’s Global Top 10 movies with approximately 5.4 million views and nearly 9 million hours watched across 41 countries.

The movie titled Rise of the Guaradians revolves around the main characters, who recruit Jack Frost to battle against Pitch Black, an antagonist aiming to shatter children’s dreams. Interestingly, this theme seems to strike a chord with home viewers rather than theatergoers. The film is clearly setting itself up for future installments, featuring Chris Pine as Jack Frost and Hugh Jackman as the Easter Bunny, along with Alec Baldwin, Jude Law, and Isla Fisher portraying other holiday and fairy tale icons.

Rise Of The Guardians Finds New Audience On Streaming Platform After Initial Box Office Disappointment

The Easter-Adjacent Animated Movie Gets Resurrected on Netflix

The numbers paint an intriguing tale of redemption for a film, Rise of the Guardians. This movie, however unusual its outcome, didn’t fare well in the box office. It quickly vanished from theaters after its debut, resulting in a significant $87 million loss for DreamWorks Studios. Despite garnering a 75% approval rating from critics and an impressive 80% audience score on Rotten Tomatoes, as well as outperforming ticket sales expectations, it failed to recoup its costs. Moreover, the voice cast members, such as Jackman who had ventured into animation with Flushed Away before, were at a particular juncture in their careers when Guardians was released. At that time, Jackman was predominantly recognized for his role as Wolverine. Pine, on the other hand, was still establishing himself as a leading man following the 2009 reboot of Star Trek.

Over the Easter season, it’s no surprise at all that a big-name, family-friendly movie has thrived on streaming platforms. This resurgence hints at a shifting, perhaps questionable, definition of success in Hollywood. A film once considered a financial flop is now surpassing more recent releases on Netflix, indicating that the old box office benchmark may be fading away in the era of streaming. The movie has now joined a list of films that struggled at the box office but found redemption years later through strategic digital comebacks.

Hugh Jackman can next be seen on his upcoming worldwide musical tour.

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2025-04-20 22:52

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